Closer

FOUNDER + PRODUCT DESIGNER

An automated social diary — a location-sharing app that would automatically record the places each user visited in a daily timeline and be shared with just their closest friends and family.

Vision

An automated social diary.

A location-based application that, with permission, would run in the background of a user’s smartphone and automatically record the interesting places they visited throughout their day, and plot these on a personalised map.

Users’ would invite their close friends and family, to see and share each other’s current location and daily activities.

Features

Friends Map: a map that shows each of your Besties current locations along with the city, time, and weather of each area.

Status: a list view of your Besties’ current location and activity and duration for their activity or location.

Notifications: Set alerts for when a Bestie arrives or leaves their current location, or one of their frequently visited places (e.g. Home, Work, School etc.)

Timeline: a visual representation of each Bestie’s daily visited places — visible as a list or map view. A calendar offers the ability to go back in time to a previous date.

Place Profile: See details on each place such as Name, Address, Photos, Description, Opening Hours, Distance, Drive Time and Directions etc.

Hidden: go offline for when you need to hide your location.

UI Design

A customised Google Maps UI, with a paired-back and minimalist aesthetic, to complement the app’s colour scheme and allow the user to focus on the people on the map.

Large buttons, playful icons, bubbly text and lively colours — all form part of a fun, simple and intuitive user interface.

Brand Identity

The goal was to create a fun, youthful and bubbly brand to combat the various fears and negative social stigma at the time of location-sharing technology.

A vibrant and radiant, sunflower yellow was chosen as the primary branding colour, with yellow being the universal colour of happiness across cultures.

Brand

#A37D20

Icon

#FFCF5A

Text

#625B66

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